The Science of Influence: Ethical Persuasion Skills Workshop
Stop leaving your success to chance. Master the psychology of the ‘Yes’.
In business and in life, your results are rarely determined by how hard you work. They are determined by your ability to move people to action.
Whether you are trying to close a high-value sale, get a marketing campaign to convert, or simply get your ideas heard in a boardroom, you are in the business of persuasion. The problem? Most people rely on guesswork, which leads to resistance, friction, and missed opportunities.
This ‘Persuasion Skills Workshop’ removes the guesswork. Based on the world-renowned research of Prof. Robert Cialdini and the latest breakthroughs in behavioural science, this one-day intensive course gives you a proven toolkit to influence others – ethically, authentically, and effectively.
What You Will Learn
The 7 Universal Principles of Persuasion: Deep-dive into Cialdini’s core pillars – from Reciprocity and Authority to the often-misunderstood power of Scarcity.
The Architecture of Choice: How to frame your offers and requests so the ‘path of least resistance’ leads directly to the result you want.
Ethical Influence: Learn the vital difference between manipulation and persuasion. We show you how to build long-term trust while achieving your goals.
The Language of ‘Yes’: Subtle shifts in your verbal and written communication that significantly increase compliance and agreement.
Real-World Application: How to apply these techniques immediately to your sales scripts, email marketing, and even your internal team dynamics.
The Outcome
By the end of the day, you won’t just have a list of ‘tips’. You will have a Full Persuasion Toolkit – a set of psychological triggers and communication frameworks that you can apply to your marketing, your sales process, and your day-to-day interactions.
You will leave with the confidence to lead conversations, the skills to handle objections before they arise, and the ability to get people to say ‘yes’ because they want to, not because they have to.
“True persuasion isn’t about winning an argument; it’s about creating an environment where the other person feels good about agreeing with you.”
Event Details:
Time: 9:30am – 4:30pm
Location: Moda, New York Square, Quarry Hill, Leeds, LS2 7BT
Format: Interactive, face-to-face workshop.
Who it’s for: Business Owners, Sales Leaders, Marketers, and anyone who needs to influence others to achieve their goals.
The Promise: You will leave with at least three specific techniques you can use the very next morning.
Master the skill that changes everything. Secure your seat today.
Most high-end persuasion and behavioural science programmes are priced at £750 or more for a single day. However, your investment for this masterclass is only £299 – a small price to pay for a toolkit that can transform your conversion rates for years to come.
Register for the Workshop: paul@brighterthinking.com
