This week we have been spending some time diving into our Google Search Console, exploring metrics like Clicks, Impressions, Queries and Pages. And what we discovered was fascinating!
Using this data, we reached out to a pub who we had previously worked with, but had stalled after the passing of the our main contact. It was astonishing to see that Google Search was still driving traffic to our website on their behalf!
We also contacted an old advertiser to share some exciting insights: an article they featured in back in 2021 had received 161 impressions and 6 click-throughs in just the last three months. It’s amazing to see content continue to deliver value long after it’s published.
And then there’s The Welcome Centre. Their directory listing on our website had racked up 4,055 impressions over the same period. That’s thousands of opportunities for potential customers to see their business — and that’s just one example!
These stories highlight an important point: being visible on Google matters, even if every impression doesn’t lead to an immediate click.
Each appearance in search results acts as a trust signal, building credibility, recognition and awareness with potential customers.
At Work, Rest or Play, we focus on getting you found online — locally.
From directory listings to featured articles, we help make sure people searching for what you do can find you easily.
Want to see how we can get your business discovered online?
Talk to us today about boosting your visibility and building your digital presence!