Unlock the benefits for both Businesses and Community Groups
In today’s digital world, standing out online is essential — whether you’re a business, charity, community group, venue or local initiative. One of the most effective and long-lasting tools to increase your visibility is online directories.
The internet has transformed how people find local services, events and organisations. While traditional printed directories have disappeared, online listings have evolved into powerful visibility boosters — placing your details exactly where modern audiences are searching.
Gone are the days of phone books and piles of leaflets.
Online directories give you speed, reach and relevance, putting your information at the fingertips of people who are actively looking for what you offer.
What is an Online Directory Listing?
Simply put, it’s a digital profile on a website that showcases your organisation’s key information — making it easy for people to discover, contact and learn more about you.
Your listing typically includes:
- Business or organisation name
- Contact details
- Website and social media links
- Images
- Description of your services or activities
- Optional promotional tools
At Work Rest or Play, we offer both Basic and Enhanced listings for our Advertisers.
Basic Listings
All Advertisers — including free Community Bronze packages — receive a clean and informative profile featuring your essential details and a main image.
Enhanced Listings (Silver & Gold Advertisers)
Enhanced directory listings offer:
- Larger, more prominent placement at the top of directory pages
- Increased visibility across the website — including Area Pages
- More space for images and longer descriptions
- A customisable Call to Action button
- Ability to add extra pages, which are connected to your directory listing and appear on our Virtual High Street
- Priority placement in relevant sections
For example, see the Lower Cumberworth area page to view how Enhanced Advertisers are highlighted.
These upgrades give your organisation a stronger, more eye-catching presence and help guide visitors to your most important actions — such as booking, donating, contacting or viewing services.
In summary, online directories offer a powerful, cost-effective way for businesses and community groups to boost their visibility, strengthen their credibility, and improve SEO through quality backlinks. By listing with Work Rest or Play, you tap into a trusted local network that helps you: get found by local people, build trust through consistent and accurate information, encourage reviews and engagement — and all while supporting a community-focused platform.
As long as you keep your listing up to date, an online directory can become one of the most strategic marketing tools in your toolbox — helping you reach more people, build your reputation, and grow sustainably.
Ready to make sure you’re showing up where it matters?
Join Work Rest or Play today and unlock the full potential of online directories.